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slide:ology: The Art and Science of Creating Great Presentations |  | Author: Nancy Duarte
Publisher: O'Reilly Media
Category: Book
List Price: $34.99
Buy New: $16.99
as of 9/5/2010 07:27 CDT details
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Rating:  93 reviews
Sales Rank: 3264
Media: Paperback
Edition: 1
Pages: 296
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 8.9 x 0.7
ISBN: 0596522347
Dewey Decimal Number: 658.452
EAN: 9780596522346
ASIN: 0596522347
Publication Date: August 12, 2008
Availability: Usually ships in 1-2 business days
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Product Description
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
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| Customer Reviews:
Showing reviews 1-5 of 93
 Would this book have helped Orson Welles? Nope and it probably won't help you August 8, 2010
JackOfMostTrades (Washington, DC)
2 out of 2 found this review helpful
When Orson Welles got to Hollywood at the age of 23, after already directing Shakespeare on Broadway, he commented that it should take about a weekend to learn how to develop and shoot a film and an hour to learn how to edit one. Of course, not everyone is Orson Welles, but if you've had any training in digital photography, graphic design, or have used any free online software or stand-alone software with graphic capabilities, most of the stuff in this book will just be common sense (although you might not have the skills to implement your ideas). A 'science' to great presentations? Are you kidding? There are a few basic conventions and obvious things to employ (don't overwhelm the audience with info, don't underwhelm them either. What worries me about this book is that anyone with an art background (any art) could intuitively put together a slideshow with some practice and trial and error. This book, like lots of 'training' books makes it sound as if there is a secret to the process, and you have to read the book to find the secret. There are some basics anyone creating a presentation should know, but it doesn't require an overstuffed book to learn them. An entry in an [...] or similar informational search engine should provide you with enough info. In fact most websites that offer slide show apps or software packages have all you need to learn the basics. Perhaps the publisher or author thought they were being slick by placing an extra colon in the title as though that demonstrates sufficient innovation to qualify the author to be the expert on the subject. But it's not clever and neither are the tips on visual presentation and oral presentation in this book.
 Highly Informative - Overkill for Most Presentations July 24, 2010
Larry Underwood (Scottsdale, AZ)
If you're an "Al Gore level" presenter assigned to knock your audience dead with an elaborate slide presentation, complete with all the bells and whistles imaginable; this book is definitely for you.
Nancy Duarte's highly informative, step-by-step guide to producing and executing elaborate slide presentations is extremely powerful; perhaps too powerful for most applications. For the typical, slightly informal, "quick and simple strategy", this book, which is about 270 pages, is probably 200 pages too long. There's a lot of material in here; no doubt, but for most practical purposes, there's a lot of "skimming" to be done, to cut to the chase. That's not really a problem, I suppose. After all, it's better to have access to all this information, to be prepared for something really collosal in scope and importance. The earlier reference to Al Gore is my tongue in cheek observation to the book's likely amount of overkill. For the vast majority of presentations - slide or otherwise - a much simpler approach is advisable.
However, this book is beautifully crafted with remarkable attention to detail and visual impact. It may be more than anyone will ever need to prepare for any possible presentation imaginable, so this may wind up on more coffee tables than conference tables throughout corporate America. That's not necessarily such a bad thing, unless the struggling business is operating on tight margins, where every penny spent has to be relentlessly scrutinized. In that case, they may need to leave this tome alone.
 Really good book July 20, 2010
tomkitten (Knoxville, TN)
I've been on a quest to find the best books to guide me in great design of the PowerPoint presenatations I prepare for our company. I've read some pretty terrible books, all telling me how to use the best clip art or guiding me in the mechanics of WordArt, etc. Dreadful! I finally came across Slideology and the Presentation Zen books by Garr Reynolds, and I enjoyed them all three immensely. As far as having "advertisements" for other companies in the book (as one poster said), I found these to be more of real life examples, not advertisements. I enjoy seeing how top companies market themselves in their presentations. My plan is to revamp our corporate presentations using Duarte's design methods to show how much better our presentations can be. If your intention is to learn to use all of the transitions and other tools in PowerPoint, this is not your book. If you want to learn how to design a presentation that looks classy and will grab the attention of your audience, this IS your book.
Wow... actual information you can use! July 16, 2010
R. M Zeitman (Philadelphia, PA)
I browsed through 4 presentation books and this is only one needed. So very many outstanding examples.
Great Practical Guide June 26, 2010
Steven M. Early (Methuen, MA USA)
This is a great practical guide on developing better presentations. It covers all aspects of the process from developing the right messages to story boarding to the use of space on the final slides. All of the concepts brought forth are clear and can be implemented if you want to develop a high quality presentation.
On a personal note; I despise sitting through a pitch that basically has the speaker's presentation all typed out in bullets - drives me nuts. If that is what your presentations look like, READ THIS BOOK and start to improve your presentations today.
Showing reviews 1-5 of 93
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